Build the Tool That Makes Your Team Stop Needing You
Marketing needed engineering for every campaign change. Claims teams needed engineering for every workflow tweak. Engineering was the bottleneck for work that was not engineering.
I built a custom CMS that put those changes in the hands of the teams who needed them: marketing, product, and claims. Engineering dependency dropped 35%. Campaign delivery accelerated 20%. Estimated productivity gain: $150K a year. And the engineers got their roadmap back.
The counterintuitive lesson for engineers worried about making themselves unnecessary: the person who removes the bottleneck becomes the go-to person, permanently. I became the engineer other teams routed hard problems to precisely because my systems kept solving problems while I slept. Dependency is not job security. Leverage is.